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Sergio Luna

Outside News

How AI agents can help FP&A better steer the business

AI makes continuous financial planning practical at scale. Organizations can identify risks sooner, evaluate trade-offs faster, and intervene before performance gaps widen.

Published on 24 July 2026
McKinsey Insights & Publications

Author Talks: Why founders misunderstand customer demand

Why do so many promising products fail to gain traction? A McKinsey alumnus explains why conventional thinking leads founders astray—and shares a practical framework for…

Published on 24 July 2026
McKinsey Insights & Publications

How Montefiore Einstein turned technology into enterprise value

The academic and safety-net hospital system is transforming technology into a driver of patient access, operational reliability, and business growth. By strengthening digital tools, modernizing…

Published on 23 July 2026
McKinsey Insights & Publications

The global balance sheet 2026: Imbalance and divergence

Published on 23 July 2026
McKinsey Insights & Publications

Break to grow: Sanjiv Bajaj’s guiding business principle

Guided by his leadership North Star of “performing for today while transforming for tomorrow,” Sanjiv Bajaj believes in breaking businesses to grow, while fostering an…

Published on 23 July 2026
McKinsey Insights & Publications
How Brands Can Escape AI-Driven Sameness

How Brands Can Escape AI-Driven Sameness

Bear with me as I wax philosophical. It’s a circuitous path, but it will loop us to AI. So here goes. In his sweeping, turn-of-the-century…

Published on 22 July 2026
How Brands Can Escape AI-Driven Sameness
Why Brand Fandom Is Replacing Traditional Marketing

Why Brand Fandom Is Replacing Traditional Marketing

You are likely focused on the next round of innovations in the pipeline and how you will elevate and communicate the attributes and features of…

Published on 21 July 2026
How Brands Can Escape AI-Driven Sameness
The End Of The Think Global, Act Local Strategy

The End Of The Think Global, Act Local Strategy

One of the most difficult tasks for brand marketers is aligning an enterprise around a corporate Brand Purpose (North Star) and Brand Promise. Gaining adherents…

Published on 20 July 2026
How Brands Can Escape AI-Driven Sameness
Why Brand Strategy And Business Strategy Must Be One Strategy

Why Brand Strategy And Business Strategy Must Be One Strategy

The most consequential brand decisions are often made before anyone calls them brand decisions. Leadership chooses markets, customers, products, pricing, acquisitions, distribution, and growth priorities.…

Published on 16 July 2026
How Brands Can Escape AI-Driven Sameness
When Site Performance Becomes Brand Performance

When Site Performance Becomes Brand Performance

Companies think of website performance as a technical KPI. It’s something developers measure after launch and marketers glance at when Core Web Vitals reports come…

Published on 15 July 2026
How Brands Can Escape AI-Driven Sameness
Sergio Luna

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